Tag Archives: Marketing

3 Marketing Tips For Getting More Customers to Your Business

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When starting a business, you should know that your results won’t come overnight. Growing a business takes time and dedication and these are both things that you need to keep in mind when marketing your products and services.

If you’re looking for new ways to get more leads and more customers for your business, then this article is for you. Inside of this article, you will learn little-known ways to get more new customers than you can handle. All of these marketing methods are tested and proven to work, so you can lay rest assured that they will work for you too. Let’s take a look at tip number 1.

1) Use lead generation

You want to use the lead generation method of marketing so that you can repeatedly follow up on customers and stay in front of them before they buy. Studies have shown that it takes a prospect around 7 times to view your message before they buy from you, so when you generate a lead, you’re giving yourself the opportunity to stay in front of this person so that they can keep you in mind when they’re ready to buy.

If you’re currently running an ad and aren’t seeing the desirable results that you are looking for, then maybe you should try the lead generation method instead. It may just prove to worth it for you to generate leads instead of selling directly to them. Let’s take a look at tip number 2.

2) Use niche marketing

You want to offer specific products to a specific kind of person. This is the best way to get your marketing message heard and to get people to respond to you. When you structure your marketing message to a specific person, you increase the chance of that person responding to your ad because they are so finely honed into your ad that they feel that it was written just for them.

When you operate in a niche, you also give yourself the opportunity to separate yourself from other business owners. Operating in a competition free zone is a great way to make your marketing efforts work for you and to decrease your marketing costs all at the same time. Let’s go on to tip number 3.

3) Give something for free

Giving a free offer is a great way to attract people to your business. When you give away something for free, you get to follow up on your prospects multiple times before they decide to buy. You will be first on their minds when they make their purchasing decision because you were one of the few people that offered more information about their particular problem.

When you use the free offer method, you’re setting yourself up for success because you are collecting a prospect’s name and contact address. This will allow you to follow up on them with more information. By enticing them with your free offer, you give them the chance to receive something for free, all while demonstrating your expertise at the same time.

All 3 of these marketing tips will prove to be helpful when marketing your products and services. Be sure to keep them in mind when trying to acquire new customers.

Market Research – Why It Should Be Considered Before/During Prior Art Search

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An invention is a set of ideas and thoughts to ease the way people perform their daily tasks. An Inventor can be a business or an individual who has an objective behind the invention. A lot of money is required to present the invention to the world, thus, investors who find it interesting fund the R & D operations.The invention process is very wide. There is no fix time when an invention is converted into useful products. It can take 5, 10 years or even more. The R & D department performs a series of operations one after another – describing the business vision, creating strategies, describing the R & D processes, identifying resources, and drafting designs. The R & D teams comprehensively study all areas of the invention, collect different ideas, which are then combined to build products and services. Thus, the research to development of invention comprises a wide range of processes, which need thousands or millions of dollars.Patenting an inventionAn invention is patented to prevent it from being theft by others. The inventor can restrict individuals and companies from using his/her invention for making or selling products during its life. When filing a patent application, the inventor needs to mention a set of claims, which he/she should choose carefully. So, it is recommended to know the market trends, new technologies, applications, etc. at the time of performing the R & D operations, which will help in getting great claims.An invention can only be patented if it doesn’t contain any part of the previously patented technology and meet certain uniqueness standards. To find if your invention is already known or not, prior art search is conducted. The innovator can do prior art search on his/her own, or hire an expert for this purpose.What is prior art search?Prior art search can be defined as collecting information about the technologies associated with the invention. It’s main objective is to know whether the invention is patentable or not. Sources of prior art search include previous patents, filed patents, scientific reports, research papers, textbooks, newspapers, journals, and internet publications. There are many inventions that are never used in products and services, and these should also be considered during the patent filing process. On the internet, a wide range of tools are available that can help you conduct an efficient prior art search.Prior art search can provide details about previous inventions in the field, new products and services, etc. It prevents reinventing the already existing inventions. With this, the R & D department can know the already existing technologies, and focus the activities, processes, and tasks to innovate them or research the new ones.Know the market well before conducting prior art searchThe main objective is to get the invention patented with broadest possible claims. Prior art search collects existing knowledge in the fields that belong to the invention. But, this is not enough. One should know the market and companies that are already working on the technologies the invention is based, which will help in choosing the right areas for R & D.Patent filing is a broad process, and a little wrong move can convert into a big mistake. Thus, from planning to execution, every step should be put wisely. Before going for prior art search, it is important to know the markets in which the invention can bring revolution in, current market trends to focus on, activities of competitors, etc. All these details can be obtained through market research. Thus, it is recommended to conduct a market research first to know the technologies trending in the market.Why market research?Market research can help in proper utilization of all the elements of an invention. It provides comprehensive analysis of different markets associated with the invention, patent environment, and existing and future products. Thus, market research can add value to the research and development operations, making them more advanced.There are many reasons why the inventor should consider market research before starting R & D operations and prior art search. Please have a look at them -Detailed information about the markets: Market research reports not only provide information about different markets that belong to the area of invention, but also tell the top active markets. Suppose, an invention can be used in manufacturing products in 10 different industries, out of which 7 are in the growing phase. Thus, there is need to spend extra time and money to obtain patents in these 7 industries to get maximum ROI. Thus, market research reports can suggest you the right industries to continue research and build products.Competitor analysis: To emerge as a leading player in the market, it is necessary to know the activities of competitors. With market research reports, the inventor can get in-depth understanding of his/her competitors, technologies they are working on, and their existing and upcoming products and services. Thus, the R & D department can broaden their research to the areas untouched by the competitors.Helps in patent drafting: Patent drafter is the person who can help you get a patent with great claims. With extensive knowledge of market trends, active industries, and customer needs, he can write broadest patent claims possible. Thus, with market research reports, your patent drafter can prepare a clear, accurate patent application, and your get a patent, which will have great market value, and you can earn a lot from it.Top players:Market research reports provide information about the top companies using the technologies similar to that of the invention. This makes easy to know how advanced the invention is, the technologies that can be innovated, and how to plan R & D processes. After obtaining the patent with significant claims, the inventor can contact the top companies for business partnerships or licensing.